Virtue Smooth Shampoo 500ml

Virtue Smooth Shampoo 500ml/17oz A powerful in-shower daily smoothing shampoo Powered by exclusive Alpha Keratin 60ku®, a whole, human keratin protein Binds directly to damaged areas while healing & repairing hair Contains Pink Pomelo, rich in Vitamin A, C, B1 & zinc to restore hair’s vitality Blended with Phospholipids derived from natural soybeans to fight frizz & protect against humidity Enhanced with Gotu Kola, a multi-tasking Indian herb to promote strength, smoothness & luster Re-paves rough cuticles & reduces friction between each strand Scented with a restorative blend of flower, fruit & herbs Leaves hair silky-soft, clean & hydrated Color-safe, paraben-free & gluten-free

• KEY INGREDIENTS • Alpha Keratin 60ku®: Virtue’s proprietary human keratin, repaves and repairs damage to give you stronger, healthier, shinier hair in as few as five uses. • Phospholipids: Molecules derived from natural soybeans that help fight frizz and protect against humidity. • Gotu Kola: A multitasking Indian herb that promotes strength, smoothness, and luster.
• KEY CLAIMS: • 97% of women said their hair looked smoother.* • 97% of women said their hair looked healthier.* • 80% of women felt their hair looked smoother and more hydrated.** *Consumer Perception Study of 51 women who used Smooth Shampoo and Conditioner and Un-Frizz Cream for 1 week (7 uses). **Consumer Perception Study of 45 women who used Smooth Shampoo and Conditioner for 2 weeks (10 uses).
• A luxurious lathering shampoo with a soft and smooth finish.